Don’t go it alone, travel agents advise consumers

Sinead Reilly country manager for Travelport, and
Martin Skelly, the newly elected President of the ITAA

Travelport and theIrish Travel Agents Association (ITAA) have announced two initiatives aimed at increasing consumer awareness of the benefits of booking with a travel agent, and rewarding travel agents who use technology to drive innovation within their businesses. The TravelSmart and Inspiring Innovation initiatives were announced last week at the ITAA’s annual AGM in Dublin. Through Inspiring Innovation, Travelport and the ITAA will highlight and profile the agent who has best incorporated forwardthinking technology into their business modelto enhance customer experience, encourage business growth and increase efficiency. The TravelSmart campaign will promote travel agencies to consumers and present them with reasons why booking with an agent is a better, safer and more convenient option than going it alone.